Every year Amazon suspends thousands of seller accounts due to ‘n’ number of factors, however, only a handful of sellers know the exact cause of their seller account suspensions and only a fraction of them knows how to get their seller account reinstated.

For many sellers, an Amazon suspension is a major concern for most of the sellers as it retracts their income and reputation, not to mention the overall experience a gruesome one. However, it is always wise to understand the root causes that may affect your Amazon Seller Account to prevent any sort of potential loss. We have summed up the foremost 7 reasons due to which you can get a performance notification or an immediate suspension of your Amazon account.

1. NOT ADHERING TO PDP GUIDELINE

Amazon has laid a standard set of guidelines for each and everything related to their product detail page and going against or rounds to those rules will surely result in performance notification or account suspension, sooner or later. Changing brand names, incorrect detail page content, hacking others listings, etc. are some of the strong PDP points on which you should never roam around.

2. RIGHTS OWNER NOTICE COMPLAINT

Neither any brand nor seller will like to have their listing hacked. Never ever try to sell branded products without the consent of the rights owner even if you are buying from a distributor or reseller. In the same terms, never every try to latch your offer to other’s listing if you are selling a generic item. Getting into any of both scenarios can result in permanent revoking of your selling privileges.

3. COUNTERFEIT ITEMS

Amazon has been stringent since its inception for trustworthiness towards its customers. Selling counterfeit & look-alike products on Amazon will not only make you lose your seller account but you will also attract legal action towards yourself from Amazon as well as the brand. Also, even if a customer reports your authentic item as “Counterfeit”, you need to show the complete invoice chain that you have an authentic item, sourced from the authentic channel approved by the brand.

4. SELLING PROHIBITED ITEMS

Before listing any new product on Amazon, it is recommended to check the products if the particular product falls into restricted category or not. Amazon does not allow certain type of products to list on its marketplace like Whisky, Illegal wildlife products, Counterfeit coins, Narcotic drugs, Lottery tickets, X-rated movies, etc. Always make sure the product you have listed on Amazon complies with Amazon selling policy in your country.

5. DUPLICATE SELLING ACCOUNTS

Many sellers create different merchant account on Amazon in the thought of getting a high number of orders but limiting customers to have fewer choices. Amazon takes this action as a violation to their seller account policies and will immediately block your seller account while putting your listings on hold. In some cases, it may ask you to merge your entire listings in one seller account while blocking another seller account. Amazon system is technologically quite advanced and can even reach to IP level scrutiny to prohibit these sorts of activities. That’s why it is wise to stick to only one seller account and do not engage in any such activity to which Amazon can be suspicious of you have multiple seller accounts.